Last night I worked the Harry Potter release. I don’t think I’ve ever seen that many people in a retail establishment in my life. Tonight at work may be just as bad as all the people who didn’t stay up late come swarming in. I wonder how long it will be till we see this kind of phenomenon in bookstores again. It may never happen. Harry benefited alot from the fact that popular culture became a machine sometime in the 80’s especially children’s popular culture. It’s such a media driven market now, and I don’t see that changing anytime soon. But will a new series build it’s audience with each release the way Harry did? One can only hope.